Job Description
Join to apply for the Director of Spa role at Acqualina Resort & Residences on the Beach
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Join to apply for the Director of Spa role at Acqualina Resort & Residences on the Beach
WE PREPARE, INSPIRE, EMPOWER, ENTRUST IN YOU! JOIN OUR DREAM MAKER CULTURE
“We look for people with great hearts who care and are passionate and want to be part of the Acqualina Difference.”
Deborah Yager Fleming, CEO and Partner
We are committed to invest in our people to develop a happy and prosperous future. We support you every step of the way in your career journey and offer benefits and unique learning and development opportunities that include:
Competitive Wages
Medical, Dental, Vision Insurance
Life Insurance
401K Program
Paid Holidays and Vacation
Outstanding Recognition and Awards Program
Effective Training Programs
Tuition Reimbursement
Complimentary Parking and Meals in Dedicated Employee Restaurant
Preferred Pricing on Food and Beverage, Spa Treatments and Retail Purchases
Management Programs to Progress on Your Career Journey
Health and Wellness Fair
JOB OVERVIEW:
This position oversees the daily operations and marketing of Spa management. The main focus is guest relations and driving revenue.
REPORTS TO: CEO and Partner and General Manager
SUPERVISES: All Spa Team Member
Essential Duties And Responsibilities
Core duties and responsibilities include facilities and service levels are at 5 stars; to include rain day plan; spa operations are run efficiently and guests experience a consistent customer journey resulting in repeat bookings. Other duties in additional to the following may be assigned.
Guest Relations/Complaints
Greet guests coming to spa to include residents, hotel guests, outside patrons, media and site inspection visits.
Ensure that receptionists reach out to all hotel guests that do not have a prearranged reservation.
Establish a relationship with top producing spa patrons as well as external guests and hotel guests.
Oversee hotel reservations agent communications plan – to include spa representative attending Huddles
Spas walk through to ensure all guests are satisfied and facilities are up to par.
Ensure all hotel departments are indoctrinated into the spa experience to optimize guest referrals.
Establish a spa loyalty program, outline specific objectives based on frequency and spend volume.
Establish and nurture relationships with current and new residents.
Driving Revenues
Yield Management
Create packages and other product sources that generate revenue. Analysis ROI.
Assist in Monitoring and maximizing Therapists Utilization
Hotel capture rate
Group Event Room
Digital Alchemy /CRM
On line spa treatment booking engine
Marketing
Attend networking events that will drive new revenue streams.
Oversee retail area and merchandising; implement new displays, seasonal and holiday themes. Ensure items available to sell match guests demographics. Conduct comp set analysis of product and services in the market.
Develop Internal and Internet programs that will increase spa visibility and positioning ultimately driving more business.
Manage spa blogs and develop ideas to improve web site content.
Organize and host spa related events.
Prepare and execute annual spa marketing plan - identify internal marketing as well as external marketing initiatives.
Introduce new spa (food) menus
Weekly meetings with Vice Chairman
Monthly:
Meet with Marketing Manager and/or PR Rep
Assist in execution of Marketing initiatives within hotel
Assist in execution of Marketing initiatives externally
Create seasonal Promotions
Training
Oversee training programs for reception desk staff/therapist
Attend depart head meetings weekly
Implement cross training programs
Ensure spa patrons at ask for future booking at check out
Recruitment – Work with HR on Interviews and hire for open positions.
Finance
Monthly:
P&L review and management comment (compare with final T&B)
Statistics (KPI’s) with comments (show key revenue drivers)
Marketing Updates
Weekly :
Weekly Top line figures to be reviewed with Vice Chairman/GM
Trial and Balance review
Daily:
Prepare brief daily flash report
Review Invoice register to ensure all charges are processed
Review Unprocessed Detail Register
Review Discount Detail Register
Review handover reports – ensure accuracy
Misc/HR
Manage Assist Spa Director and provide direction to Reception Supervisor and Lead Therapist
Review Reception, Attendant and Therapist Schedules – ensure proper coverage
Annual Performance Reviews
Ensure grooming standard are adhere to
Ensure SpaSoft system is functioning properly
Payroll edits
Ensure Incentive Program to promote up selling & retail sales are communicated timely
Review Turn Away Log
COMPETENCIES :
To perform the job successfully, an individual should demonstrate the following competencies:
Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
Customer Service - Manages difficult or emotional customer situations; Responds promptly to guests and residents needs; Solicits their feedback to improve service; Responds to requests for service and assistance; Meets commitments.
Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
Visionary Leadership - Displays passion and optimism; Inspires respect and trust; Mobilizes others to fulfill the vision; Provides vision and inspiration to peers and subordinates.
Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
Delegation - Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
Managing People - Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE:
Bachelor's degree (B. A.) or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.
LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions and percentages.
REASONING ABILITY:
Ability to define problems, collect data, establish facts, and draw valid conclusions.
COMPUTER SKILLS:
To perform this job successfully, an individual should have knowledge of Accounting software; Spa Software; Contact Management systems; Database software; Design software; Development software; Human Resource systems (Sonic Recruit); Internet software; Inventory software; Order Processing systems; Payroll systems; Spreadsheet software and Word Processing software.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, or crawl and taste or smell.
The employee must frequently lift and/or move up to 10 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee may be exposed to Spa treatment chemicals.
Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
Seniority level Seniority level Director
Employment type Employment type Full-time
Job function Job function Other
Industries Hospitality
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Job Tags
Full time, Seasonal work,