Job Description

Job Description

Job Description

Marketing Automation Corp. (MAC), founded in 2008, is a leading consultancy specializing in marketing automation and Salesforce solutions. Our team of certified experts helps businesses harness the power of platforms like Marketo, HubSpot, Salesforce Marketing Cloud (including Pardot), and Eloqua to achieve their marketing and sales goals.

We are dedicated to helping our clients succeed through a comprehensive suite of services, including platform selection, seamless implementation, strategic migrations, and ongoing managed services. We also specialize in solutions for data quality, business process automation with AI, and sales alignment.

At Marketing Automation Corp., we are more than just consultants; we are partners in our clients' growth. We’re seeking talented individuals who are passionate about marketing technology and want to work with a dynamic team on challenging and rewarding projects. If you wish to contribute to our mission of delivering exceptional value and innovative solutions, we encourage you to apply.

ABOUT THE ROLE: 

This role involves managing end-to-end campaign execution, developing lead management strategies, designing nurture programs, leveraging analytics, and other responsibilities as needed. The ideal candidate will have 3-5+ years of experience with Marketo and/or HubSpot, strong analytical and client management skills, and a passion for marketing technology.

Responsibilities for this position would include:

• Managing project deliverables and end-to-end campaign execution, from initial concept to launch and post-campaign analysis.
• Developing and implementing robust lead management strategies, including lead scoring, grading, and routing, to ensure efficient sales hand-off and conversion.
• Designing and optimizing automated nurture programs and customer journeys within Marketo and HubSpot to drive engagement and pipeline growth.
• Leveraging analytics and reporting tools to track campaign performance, analyze key metrics (e.g., MQLs, SQLs, pipeline contribution), and provide actionable insights for continuous improvement.
• Consulting clients on their overall marketing operations strategy, including system architecture, data integrity, and process optimization.
• Acting as a subject matter expert for Marketing Automation, providing best practices and innovative solutions to address client challenges and maximize platform capabilities.
• Collaborating with cross-functional teams, including sales, content, and data analytics, to ensure seamless integration and alignment of marketing efforts.
• Communicating technical concepts and strategic recommendations clearly and concisely to both technical and non-technical stakeholders.

A successful candidate will have:

• Licenses (PMP, Marketo Certification, HubSpot Certification, etc.) are considered an asset.
• 3-5+ years of marketing automation or marketing operations experience, with a proven track record of successful campaign execution and optimization.
• A strong understanding of marketing automation principles and their application, including lead lifecycle management, segmentation, personalization, and A/B testing.
• In-depth hands-on experience with Marketo and/or Hubspot, including system configuration, program build, data management, and reporting.
• Proficiency in CRM platforms (e.g., Salesforce) and their integration with marketing automation systems.
• Exceptional analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Strong problem-solving abilities and a proactive approach to identifying and resolving technical and operational challenges.
• Excellent client management and communication skills, with the ability to build strong relationships and influence stakeholders at all levels.
• A commitment to staying current with industry best practices and emerging trends in marketing technology and automation.

What we offer:

• Competitive Salary
• Growth opportunities
• Benefits and vacation
• Work-Life balance

Job Types: Full-time, Permanent

Location:

• Toronto, ON (Preferred)

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